The factory was established in 1955 as family business in Bangkok, Thailand. Berinaâ??s colourful journey started with the launch of hair colour liquid in three shades viz. Balck, Brown and dark brown. In 1970â??s these 3 shades were introduced in cream form also â??Berina hair color cream 60mlâ?? with more advanced international quality technology and from Berina never look behind. By 1980â??s Berina introduced 4 new fashion hair colours, which make 7 shades in their color album. By 1990â??s Berinaâ??s smooth & success journey introduced another 3 beautiful fashion color shades to make 10 shades in their umbrella. By 1995 Berina launched another 5 vibrant hair color shades and by 1999 again 5 new shades which make Berina hair color cream with 20 beautiful shades with in year 2000. By year 2004, big revolution was in hair color trend fashion and Berina introduced 4 colorful shades to meet the market choice and by year 2006 Berina introduced 6 natural beautiful shades which made Berina today 30 colorful shades in hair color world fashion. And by year 2009 Berina has again lived up to its name by introducing 10 new shades to redefine for the women of today. Now you can choose from 40 great shades. â??Color up your hair, color up your lifeâ?? with Berina only. Berina is probably Thailandâ??s no.1 brand for quantity sales in hair color and hair care. Berina products have created its market in many countries viz. Thailand, Malaysia, Indonesia, Kuwait, Dubai, Nepal, Srilanka, Bangladesh, Myanmar, India, Pakistan, South Africa, Bahrain, Singapore and other Asian and Middle East countries. Berina is not only successful in hair color but also top leading brand in hair professional products viz. hair straightener cream, extra straight cream, rebonding cream, bleaching powder, highlighter, peroxide cream, hair spa, heat protector, hair solution, hair coat, shiny wax, almond milk, shine up spray, hair setting, shampoo, conditioner, leave on conditioner, hair spray, hair styling mousse, Berina hair color, straightener etc. has flooded the world market. The factory brand becomes â??Berinaâ?? which is the acronym of the founder Mr. Chareon. â??Berinaâ?? brand was registered in Thailand in year 1965 and then also registered all around the world.