A young man by the name of E.S.Patanwala set foot in Bombay in the early 20th century leaving his humble home in Jhalra Patan, a small principality in Rajputana (Current day state of Rajasthan). He found a job with a perfumer and picked up the rudiments of blending perfumes. Astute work, sincerity, honesty, diligence and good fortune paved the way for the start of a new business. He started manufacturing hair oil called "Otto Duniya" and over time ie became quite successful. Very soon he started his own laboratory and office in Bombay. He established Messrs. E.S.Patanwala in 1909 and started selling oils and perfumes, some of which were imported. With growing expertise, his perfumes and oils grew in popularity. His creations gradually drew patronage from the English gentry and princes of India. Maharaja Jhalawar, Maharaja Patiala, Maharaja Gwalior and Maharaja Kota became a part of his choice patrons. Africa, Europe, USA, South Africa and the Middle East. Today the fourth generation in the family runs the firm. With its more than 100 year old tradition and innovation, have developed unparalleled expertise in the manufacture of bathing soaps, face and body creams, shaving creams, non-alcoholic fragrances etc. It is also one of the few companies in India that specializes in the making of transparent glycerin based bathing soaps which is an arduous and highly specialized art.