Health Supplements

About Company

Today, with painstaking efforts over the years, the terrain is green and full of flora and some fauna. We decided to depend on the old adage of "being purer than Caesar's wife" as we could not afford the cost of certification. We just took greater care and were more rigorous in ensuring our farm was "organic".Even in those early years, we were successful in not only selling the vegetables, grains and fruit that we grew, we also managed to make and market organic peanut butter, jams and pickles.Slow Adoption of Organic ProduceAt that time we observed that the transition to organic produce consumption was slow in India mainly because of the lack of focus at the marketing end, as can be seen from the following:Large departmental stores gave only a token of recognition to organic products by assigning a shelf or two. And, even these were rarely well stocked. (Sadly, they still aren’t!) So a customer could never get a full range of organic products for a complete meal at one go.While the NGOs did yeomen service to the organic cause at the growers’ end, they were reluctant or unable to link as effectively with the customers. Thus the transition to "organic" continued to remain difficult for the farmer as well as the end consumer.Lastly, organic produce had got identified as an expensive, niche product.Given this understanding, we set up Dubdengreen in March 2003 to market organic, herbal and eco-friendly products. But, having realised the limitations of trying to do everything ourselves - we could never grow beyond our limitations of land, money and energy - we opted to link up with others in the health space. We decided to work together with them to reach the benefits of healthier products to a wider audience.Apart from marketing our branded organic products, we also opted to have a store of our own at Shahpur Jat in Delhi, with a focus on organic and eco- friendly products.To Certify or Not to CertifyWhile Dubdengreen offers certified organic products, we also work with and support NGOs and farmers who do not have certification but are committed to following organic practices.The reality is that much of our traditional farming, especially in remote areas, continues to be organic. Though not certified, they can be deemed to be organic. These farms and farmers have never moved to any form of cultivation that would include synthetic fertilisers and pesticides. Wherever we are confident that the produce is traditionally "organic", and that the farmers have been following the basic tenets of organic growing over the years, we also offer these "Traditionally Organic" products under our brand. But, we clearly identify these products as such.Certification is essentially to provide the necessary reassurance and trust that the produce is indeed organic. We believe, dedicated organic stores and brands like ours will help build this trust between the grower and the consumer, until the time certification becomes more viable.

Company Factsheet

Nature of Business

Wholesale Supplier

Legal Status of Firm

Proprietorship