About Joice Enterprises Private Limited

JOICE ENTERPRISES was started on 15th January 2006 as a distribution partner of a leading teleshopping company. In the year 2010, Joice Enterprises has started its own teleshopping network and marketed herbal products in the brand name of Aayukesh and fitness equipment's. In 2013, a company made a research on FMCG market in India. By the research, the Management realized that FMCG market has highly potential than teleshopping industries. FMCG industry doing it business around, 20,000 crore rupees with 15%-20% growth rate in the hair care segment alone. Hence, Company has incorporated with company's act 1956 on 22nd April 2013. Management considers the research result and step into the Herbal Hair Care with brand name of NUTRIA, a pure herbal based product. Initially, the company launches the Nutria herbal hair oil due to the strong demand with Indian customers. Further on following the Nutria Herbal hair oil product, company also planned for the launch of Nutria herbal hair wash, Nutri