Trademark features of an exemplary retailer are a wide assortment of products, excellent customer service, and the store owner's personal touch. Modern Bazaar has achieved iconic status. The store retains its brand value with a strong and loyal customer baseover 42 years since it first opened its doors. Customers swear by in-house baked breads, imported food, fresh fish and processed meats. Over and above all this is owner Kunaal Kumar greeting the regulars, noting down their suggestions or demands and watching his staff perform their duties. He divides his time between his flagship in Basant Lok,another at Select City Mall, thirs in Gurgaon and fourth in New Friends Colony.