Aarogya means wellness or well–being and that is precisely what the site strives to contribute towards. Aarogya.com is one of the leading Indian health portals. Health portals are not meant to be an alternative to doctors but to complement them and provide various support services. By virtue of its popularity amongst the Internet fraternity, aarogya lends itself well to disseminate healthcare information. Aarogya is ideally suited as a tool for brand building. Aarogya’s depth of 5000 pages covers a broad range of topics, from alternative medicine to latest allopathic and diagnostic practices. Its interactive database section which has searchable information. We at Aarogya believe in the value of the brick and click model. Our web presence has extended to the real world. Support groups meet in real life. Wheelchair users are able to enjoy Sambhaji Park thanks to the ramps we built. Our Juvenile Diabetics meet was a great success. Recovering addicts are now leading meaningful lives as part of main stream society. Aarogya has setup an online counselling and support center in association with Muktangan for addicts. John Almeda, MD used aarogya to upload the angiography reports of his patient, which he wanted a doctor in the US to preview and give his second opinion. Aarogya has also generated numerous queries for treatment, procedure, products and services.